Digital Marketing Interview Questions and Answers
Here are some of the basic questions, an interviewer can ask in order to check your knowledge about Digital Marketing:
Q1) How will you explain Digital Marketing?
Ans: Digital Marketing is about brand marketing tactics through the online mediums. It includes various techniques like SEM, SEO, Email Marketing, link building and more.
Q2) In what ways you can categorize the Digital Marketing?
Ans: The Digital Marketing is categorized into two major segments:
Inbound Marketing
In this technique, one can take the help of social media, digital content in terms of e-newsletter, webinars, or e-books to increase the number of clicks on links. This helps them to learn about a company and the product offerings.
Outbound Marketing
This aspect includes reaching out prospective clients via digital platforms and placing ads, emails, and calls.
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Q3) Why is online marketing preferred over offline marketing?
Ans: Most of the people go for digital marketing nowadays because of various benefits. The online cost for marketing is SEO, Hosting, and Web Development. The number of prospects are extraordinary. One can reach many individuals online and you can set your target as worldwide.
Whereas the number of people who prefer reading newspapers, watching television, etc. Therefore, the target is within a specific area.
Q4) What does it mean to have a responsive website?
Ans: Responsive Website may refer to multiple things like a site created using Responsive Web Design (RWD), and a fast website that responds that responds very well to user interactions.
Responsive Web Design (RWD)
Ans: A website that adjusts its layout as per the viewport size and the orientation of the device. The content presented on big screens and small screens are the same but with a different layout to provide an optimal experience on that screen size.

Q5) What is the most effective way to increase traffic to your website?
Ans: To effectively increase traffic to your website focus on referring links and SEO.  It will not only help one gain visitors but will also help in brand recognition. However, the most important factor is to focus on User Retention.
For instance, getting a link Moz and you receive 10k incoming visitors. Good work, but in reality, there are a very few of these visitors that convert and become consistent visitors of your website. But if one focusses on retaining users, you will exceed those thousands of visits in a couple of months. By focusing on user retention, you can build a site where people will keep coming back to it.
Q6) Do you know useful Digital Marketing tools?
Ans: Here are top Digital Marketing Tools:
• Keyword Discovery
• RankWatch
• Moz
• Alexa Ranking
• Google Analytics
• Crazy Egg Heatmaps
• StumbleUpon
• Favicon Generator
• XML Sitemap Generator
• SubmitExpress Link Popularity
• Digital Point Keyword Tracker
Q7) Do you know the difference between branding and direct marketing?
Ans: In branding
an advertiser needs the exposure of his brand on major applications and sites. The most popular methods are custom ads, YouTube ads, remarketing, and display ads target.
In direct marketing
the advertiser is interested in targeting the audience who are most relevant to the business. Here most common campaigns are dynamic search ads, shopping ads, Search Network Only etc.
Q8) What is Google AdWords Remarketing?
Ans: Google AdWords Remarketing is a targeted marketing strategy that helps marketers to reach people who previously visited their website but didn’t make a purchase. This type of remarketing helps in targeting right people with right ad.
Q9) What are the limitations of Online Marketing?
Ans: The limitations of Digital Marketing are:
• The products and services offered and promoted are not tangible, therefore, the customer cannot analyze the product before buying.
• There is always uncertainty as the authentication and quality of the products and services cannot be confirmed.
• At times, products seen online differs from what is delivered to the customer.